LO2: Primary Research

Target Audience Research 

Primary research – focus group (Interviewee’s: One female and two males)

Questions
1)      How does the media affect the self-perception of young people?
2)      Describe how the media affect you?
3)      What is your ideal figure?
4)      Do you think the media influences you to follow the ideal figure?
5)      Who is more conscious about their physical appearance men or women? Why?


Questionnaire

We are doing a Documentary on how the media industry affects the self-perception of young individuals and would like you take part in our questionnaire.

1.       How old are you?(Circle the answer)

<9               10 – 13                                 14 – 25                                 26 – 34          35+                          

2.       What is you gender?
(Circle the answer)

Male
Female

3.       Models have had plastic surgery done (Katie Price & Brad Pitt as an example) would you as an individual have plastic surgery done?
(Circle the answer of your choice)

Strongly agree               
Agree                                
Disagree                        
Strongly Disagree
              
Question 3 Part A              

If you agree or strongly agree, is this because you think you need to look good?(Circle the answer)

Yes                                   
No
                                    
4.       Does the media have an impact on you as an individual?(Tick the box of your choice)

	Strongly agree	Agree	Disagree	Strongly disagree
It makes me worry about how I look.
It gives me tips on how to look good.
It makes me feel more confident as I know what is in fashion.
It makes me worry that I need to improve a feature, which I think is not correct.
I worry about the way I look all the time.
I have an eating disorder.

5.       Is airbrushing of models and celebrities (Photo editing) ok?(Circle the answer)

Yes always                           
Yes on occasions               
Not really                           
Definitely No   
                  
6.       Is plastic surgery the right way to achieve beauty?(Circle the answer)

Strongly agree                     
Agree                                     
Disagree                               
Strongly Disagree    

7.       Do you think that eating disorders such as anorexia, bulimia can be caused by models?(Circle the answer)

Strongly agree               
Agree                                     
Disagree                               
Strongly Disagree 
            
8.       Do you think the media affect your self-perception of your body? (Circle the answer)

Strongly agree               
Agree                                     
Disagree                               
Strongly Disagree     
    
9.       Do you attend the gym?
 (Circle the answer)

Yes always                           
Yes on occasions               
Not really                           
Definitely No   
          
Question 9 Part AIf you do go to the gym why is this?  
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Question 9 Part BIf you don’t go to the gym why is this?
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

10.   Who is more conscious about their physical appearance men or women?

(Circle the answer)

Men
Women
Both